Variety — Brand Identity

Variety is a Kuwaiti online coffee brand offering exclusive, hard-to-find beans worldwide. The selection includes Standard, Special flavored, and Luxury award-winning coffee, and also aims to break the stereotype of coffee as only bitter by showcasing diverse flavors.

The Challenge :
The main challenge was to communicate the exclusivity and diversity of the coffee through the brand's visual identity while changing the perception of coffee and its flavors.

The Solution :
The solution was to uses distinct colors for each coffee type and make a unique combination of gradients for each category with clean typography and modern design. This approach reflects the brand's premium nature and highlights the variety of flavors, inviting customers to "Taste the World."

Featured in : worldbranddesign &  packagingoftheworld